DAZZLE WOMAN 自在练达, 亦不缺乏个性。

她以轻松随意的优雅，诠释具有当代精神的生活方式。

因为内心力量强大，所以对世界包容热爱。

因为态度积极乐观，所以对未来无所畏惧。

矛盾冲突美学

DAZZLE重构了时尚语境中对于不同设计风格的分类，

打破陈规与界限，故意将被认为是甜美的元素与硬朗的元素混合起来。

出人意料的材质搭配和颠覆性设计在这里达到了微妙的平衡。

这种有些前卫甚至是顽皮的手法，

是对DAZZLE WOMAN的致敬：她们角色多变、职责纷繁。

她们是生活的冒险家，不可被轻易定义。

新女性主义

DAZZLE WOMAN挑战了传统观点对于女性角色该如何成长转化的预设，

阐明了一种崭新的女性主义态度。她否认强加给女性气质的固定思维，

以一种新的审美规范赋予其开放和自信的力量。

她不再受女性必须柔弱或必须强势的限制，

这是女性主义要表达的唯一宣言：女性能否自由地选择自己的生活，自由去爱，并被爱。

The DAZZLE WOMAN is at eased and experienced, full of personality. 

She interprets her contemporary lifestyle with casual elegance. 

Because of her strong inner strength, she loves the world unconditionally.

Because of her positive and optimistic attitude, she fears no future.

Contradictory and Conflicting Aesthetics

DAZZLE reconstructs design style classifications, 

smashing stereotypes and boundaries, deliberately mixing luscious with tough. 

The surprising mix of materials and subversive design achieves a subtle balance. 

Some of these avant-garde and even naughty techniques pay tribute to the DAZZLE WOMAN:

 their roles are varied and their responsibilities are numerous. 

They are adventurers of life and are not easily defined. 

New Feminism 

The DAZZLE WOMAN challenged the presupposition of traditional views on 

how female roles should grow and transform, and clarified a new feminist attitude. 

She denies the fixed mindset imposed on femininity,

 and empowers women to be open and self-confident with a new aesthetic norm. 

She is no longer limited by the idea that women should be weak or strong. 

The only declaration that feminism wants to express is: 

women are free to choose their own lives, to love freely, and be loved.

“姯”, woman+light, anancient Chinese character that depicts a woman of dazzling beauty. Dazzle andShine -- is a new vision of beauty that DAZZLE has defined since its creation.

#LOVE CREATES# DAZZLE believes that whenyou dress up, there is a sense of responsibility that you want to live up tothe sparkle: feel empowered, confident, and the best version of yourself.

Created by women for women, DAZZLEcelebrates the aesthetics of contradictory in the designs that interpret thepersonal style towards an ideal of universal beauty.

Discover all that is bright and beautifulin the world of DAZZLE.

DAZZLE’s design never misses the element ofcontradictive clashes, the creatively mixed elements resulted in the uniquecharacteristic of DAZZLE.

CONTRADICTIVE AESTHETICS

DAZZLE never stops exploring fashion,experimenting new and creative ways of thinking, combining surprises andunexpected elements together.

That’s the unique DAZZLE beauty aesthetic.

d’zzit 轻松有趣，不拘一格，传统的框架与定式难以将其捕捉。

她是有复古情节的，却也分明展现出先锋和前卫的特质；

她强调年轻精神，却也鼓励冲破年龄的限制；

她是自我的，却也积极与外部世界互动和共舞。

她充满了天真、无畏以及激励人心的能量。

在其变动不居的外表下，掩藏着渴望自由和开启自我意识的本质。

d’zzit是？

d’zzit是魔性的表达

d’zzit是充满魔性的。

这来自于其诞生自独立与非传统的创作精神，也使它成为年轻文化的前哨。

矛盾与挑衅、趣味和创造——这是d’zzit的特质，亦是年轻文化的精髓。

这股特质，在当代社会里碰撞、翻滚和聚积，感染力强烈，使人欲罢不能，并最终成为革新的活跃能量。

d’zzit是时尚的试验场

时尚的本质是千变万化，而d’zzit就是犹如万花筒般多彩设计的试验场。

它以复古的跳蚤市场灵感，又将各种突发奇想的创造、漫无边际的梦想和毫不畏惧的探险注入其中。

在d’zzit以过去与未来共同编织的当下，时尚也被转化为不断拥抱世界、不断寻找和构建自我的精神旅程。

d’zzit是无限的可能性

d’zzit迷人而不羁，充满魔性与意外的惊喜。

它逾越了年龄甚至性别的障碍，拥抱一切天真又敏锐，善变又真诚的人群，鼓励不设限的混搭与再创造。

d’zzit表现了特立独行和无忧无虑的灵魂，激发个体多面性和创造力的无限可能。

d’zzit is fun, eclectic, and difficult to capture by traditional frameworks or stereotypes. 

She has a retro plot, but also clearly shows the characteristics of the vanguard and avant-garde. 

She emphasizes the spirit of youth, but also encourages breaking through age limits. 

She is her own, but she also actively interacts and dances together with the external world. 

She is full of innocence, fearlessness, and inspiring energy. 

Beneath the surface of change masks the essence of desire for freedom and self.

What is d’zzit

d’zzit is a magical expression

d’zzit is full of magic, coming from  giving birth to independent and non-traditional creative spirit, 

while also  becoming an outpost for young culture. 

Contradictions and provocations, style and creativity—this is d’zzit's quality and the essence of young culture. 

This special nature, which collided, tumbled, and accumulated in contemporary society, 

has a strongly contagious force that makes people unable to stop and eventually becomes an active energy for innovation.

d’zzit is a  fashion testing ground

The essence of fashion is ever changing; 

and, d’zzit is a proving ground for colorful, kaleidoscope-like designs. 

Inspired by the retro flea market, d’zzit injects a variety of whimsical creations, 

boundless dreams, and fearless adventures. 

At that moment when d’zzit is interwoven with both the past and the future, 

fashion is also transformed into a spiritual journey that constantly embraces the world,

 and constantly seeking and reconstructing itself.

d’zzit is infinite possibilities

d’zzit is charming and innocent, full of magic and unexpected surprises. 

d’zzit crosses age and gender barriers, embracing all innocent, sensitive, adaptable, and sincere people; 

and, encourages limitless mashups and re-creations. 

d’zzit represents a maverick, a carefree spirit, 

that excites the possibilities of the individual’s many aspects and infinite creativity.

d’zzit is everything!

地素集团首个男装设计品牌RAZZLE重装上市,颠覆男装时尚坐标。

每一件RAZZLE的创作过程，都是独一无二的时尚化学方程式，

源于“Tribrid”三次方的碰撞、解构与重组，多重时尚元素如同分子和原子交互引力，

军装的英朗帅气，工装的实穿大度，运动装的随性舒适,催生全新的男装时尚坐标。

充满温度，不机械、不拘泥，不单调，Mr.Razzle是当下潮流与考究匠心的完美平衡，

也是融贯于东西方美学的现代绅士，以时尚的无限可能延续经典，革新大都会菁英男装美学。

DAZZLEFASHION Launches their 1st menswear design brand – RAZZLE. 

RAZZLE is the completely new men's fashion brand sculpted by a diversified team with international vision.

The process we use to create every piece of RAZZLE clothing is like a unique chemical equation.

“Tribrid” collision, deconstruction, and reorganization,

strike multiple fashion elements against each other, 

– marrying he handsome style of a military uniform, 

the universality and practicality of utility clothing,

and the comfort and freedom of sportswear, 

to give rise to a new men's fashion standard.

Full of warmth, not mechanistic, not rigid, and not monotonous, 

Mr. RAZZLE is the perfect balance of trend and craftsmanship. 

A modern gentleman acquainted with aesthetics of East and West, 

RAZZLE extends classic style through fashion’s infinite possibilities，

and innovates new menswear aesthetics for urban elite men.

蓄力三年，DAZZLE FASHION地素时尚呈现给时代一场集“閤”创意头脑的盛宴，是诠释中国传统文化的灵感入口。在2021秋冬敦煌系列“閤”中，每一位大师各行其道，地素时尚的年轻、摩登与温暖之力与他们聚閤，迸发出多文化的混合能量，并邀由各个世代的消费者探索和感受中国传统文化焕新当代。

地素时尚2021秋冬敦煌系列发布大秀于2021年8月4日于上海外滩国际电竞文化中心举办。我们追溯到东西文明融通的起点——敦煌。在那里，古代印度文明、波斯文明、希腊文明的璀璨光芒得以融閤，形成毫无争议的美学宝藏。从中撷取敦煌莫高窟的瑰丽色彩，以充满想象力的现代笔触探索、诠释并融入中国传统文化。绣花、钉珠等重工艺的运用，结合大雁衔花、九色鹿、佛手、三兔图、交杵等敦煌壁画中的形象配色与排布，令适合日常生活场景的T恤、毛衣与标志性款式焕然新生，为各个世代的消费者呈现更独特、年轻且当代的美学体验，引领年轻一代感悟中国传统文化的新魅力。

閤，意在融閤多元化和包容性文化的同时，吸纳一切创造。艺术家岳敏君先生以当代笔触描绘的敦煌画作《322窟》与发布秀现场共同构筑起穿越时空的美学交流与创意互动。而在发布秀的高潮以及谢幕时刻，伴随着由作曲家与指挥家谭盾先生历经6年创作的，享誉世界的《敦煌·慈悲颂》交响乐，时尚与艺术、深度与活力、传承与未来，达成了和谐统一。这也是一次身体、心灵与精神的交汇，爱与“閤”于秀场跃然而出。Love Creates爱创造一切，让人们超越现实的局限，靠近幸福的彼岸。

让遇见我们的每个人变得更加美好，是地素时尚的使命。因

閤生爱，让我们 閤 为一个整体，

用更包容的态度拥抱DAZZLEF ASHION 及中国时尚之未来。

强调手工、诚意和艺术，打造经得起时间检验的真我与臻品.

手工– 以匠人精神来对待时尚，以手工细节为傲，精雕细琢打造每一件作品。

诚意– 以收藏精神来甄选材料，精挑细选每一支纤维，悉心织就每一寸面料，创意发挥每一个图案。

艺术– 对待时尚犹如对待艺术，打造自我犹如打造臻品。

DIAMOND DAZZLE 不停止时尚与艺术的对话.  LOVE CREATES, 迄今已牵手数位才华卓然的中外艺术家共同创造关于艺术、美丽和梦想的世界。

DIAMOND DAZZLE is the combination of perfect workmanship and craftsmanship, 

which translated into the art of couture.

Workmanship and craftsmanship:fabrics and accessories, 

carefully selected for their exceptional beauty andquality, 

are then cut, woven and sewn into unique pieces with attention toevery detail.

Art of Couture: every collection is produced with industrial avant-garde techniques and a high touch of artisanal handicraft.

#LOVE CREATES# The history of DIAMONDDAZZLE remains closely tied to the art world: 

since its establishment DIAMONDDAZZLE has worked with a number of artists to 

create crossover collections that retrieve art elements into contemporary fashion.